Roger Federer has unexpectedly chosen to quit his long-standing partnership with the billionaire company Barilla. The shocking revelation comes after Coco Gauff’s recent arrival at the company. Federer, who has enjoyed a great seven-year partnership with Barilla, has not provided any personal explanation behind the action. Federer has served as a well-known brand ambassador for the company, appearing in numerous advertisements and projects.
Roger Federer’s decision to part ways comes at an interesting time. Coco Gauff began her partnership with the Italian brand in 2019. The US Open champion is only the second player, after Roger Federer, to have an agreement with the Italian food company. A recent social media post revealed Barilla’s first advertisement featuring Coco Gauff to promote their brand. And two days later, it was revealed that Federer had ended his partnership with the company a few months ago.
In 2017, after Roger Federer became the worldwide brand ambassador for Barilla, he had said that he had consumed Barilla for a long time in his diet. He also showed his excitement for the collaboration and labeled the company “the best” business in the market. However, after Federer’s departure from the company, Barilla has already begun removing his YouTube advertisements. On the other hand, Coco Gauff’s latest advertisement with the brand is making the rounds on the internet.
Prior to Gauff’s participation in the U.S. Open Tennis Championships on August 23, the “Serving Love” campaign got underway. The pasta manufacturer, Barilla, gave away free meals to people. It included red lentils and chickpea noodles with just one ingredient and no additives, along with $100 gift cards.
And one year after that, Gauff is now one of the leading brand ambassadors for the company. Last year, during the campaign, the 2023 US Open champion declared her favorite pasta during a post-match interview.
Coco Gauff’s love for “penne pasta”
After winning the biggest title of her career in 2023, Coco Gauff revealed her go-to meal before the match. While talking about her collaboration with Barilla, she said, “Before matches, I just go with penne pasta because I don’t like the long pasta before matches because I’m not the cleanest eater; it gets on my kit!.” Coco Gauff has been a lifelong fan of Barilla pasta and admitted that she likes the classic shape of the pasta in either its rigate (lined) or lisce (unlined) variety.
Further continuing her statement about her love for pasta, she added, “As an athlete, pasta is a staple in my diet as it provides the balanced nutrition and functional fuel I need on and off the court.”.
As Roger Federer waves his final goodbye to the company, fans remain dejected. But with Gauff’s associations and advertisements with Barilla, a new chapter of the story is about to begin.
