Coco Gauff has been announced as Carol’s Daughter’s latest brand ambassador. This announcement was made on the beauty brand’s Instagram page on April 1, 2024.
https://www.instagram.com/carolsdaughter/?utm_source=ig_embed&ig_rid=4fe807ef-e75f-474a-ae99-88476a4f93de&ig_mid=CFC7A2F7-3732-4FAE-BE55-6D4B6FF76E21
This adds to Coco Gauff’s growing list of partnerships with top brands. The tennis star’s impressive resume is filled with brands like Meta, New Balance, Bose, Barilla and Ray-Ban among others.
“I couldn’t be prouder to align with a brand that shares my values. Their knowledge of natural hair care is unmatched. I’m excited to help continue their mission of empowering millions of women and little girls to embrace their curls and coils with pride and authenticity.”
More details on Coco Gauff’s partnership with Carol’s Daughter
Carol’s Daughter is a black-owned brand founded by Lisa Price in Brooklyn, New York. The brand has grown to become a mainstay in natural hair and skin care.The collaboration with Coco Gauff, is termed “I am goddess strong” and sees the 20-year-old displaying the brand’s hair care products in her locker room before transitioning into the tennis court in tennis attire featuring New Balance and Barilla emblems on the top.
The partnership’s campaign started with a behind-the-scenes video of Coco Gauff getting ready for the Time Women of the Year Gala 2024, where she disclosed some of her favorite products from the brand.
On partnering with Coco Gauff, Lisa Price says:
“The power of seeing someone like Coco in the world of tennis, for me, is a testament to the work that has been done before her. While the representation of individuals who resemble us in this sport may be limited, their impact remains pivotal. It breathes life into the timeless adage: ‘If you can see it, you can be it.’ This is what makes this collaboration so special to me.”
Carol’s Daughter has also carefully curated a collection termed Coco’s favorite featuring some of Coco’s favorite products to use.
A closer look at Coco’s favorite products from Carol’s Daughter
Coco Gauff’s favorites include the Black Vanilla leave-in conditioner, the Goddess Strength scalp and hair oil, Goddess Strength smooth and shape hair balm and the Black Vanilla moisture and hold hair jelly.
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