Tiger Woods’ golf clothing brand, Sun Day Red, has released its latest line of apparel, named the ‘Cashmere Collection’, with fans quick to slam it.
Golf fans seem less than thrilled with Tiger Woods, following the announcement of his latest business venture.
Woods established Sun Day Red – a tribute to his signature red polo shirt worn on Championship Sundays – after an impressive 27-year branding partnership with Nike.
Since parting ways with the Swoosh earlier this year, the winner of 82 PGA Tour events has been seen wearing his Sun Day Red attire on the golf course.
Moreover, the 48-year-old Californian has also made the golf apparel available for his fans, with golfers able to buy their own piece of Sun Day Red gear via the brand’s website.
Earlier this week, Woods and his team launched their latest line named the ‘Cashmere Collection’, which includes items that the joint-most successful PGA Tour player of all time wore while competing at this year’s PGA Championship. “When focus matters most, the Cashmere Collection delivers,” Sun Day Red posted on X.
“Engineered for distraction-free play, our cashmere sweaters and vests are crafted for those who demand the best, on and off the course.”
Since the brand’s first release following the Genesis Invitational in February, Woods and his team have raised eyebrows with the pricing of their pieces online.
The latest from the Cashmere Collection, featuring an even more luxurious material choice, comes with a price tag to match. The 3D Tour Cashmere Vest that Tiger Woods donned at Valhalla in May is available for $300, while the sweatshirt is priced at $350.
Nevertheless, the Sun Day Red team’s pricing strategy wasn’t exactly met with applause from fans of Woods.
Reacting to the launch on X, one dismayed golf fan commented: “You guys are out of your minds. You need a complete rethink.”
Another chipped in: “$300-$350 for a vest or sweater WOW! ! ! ” and yet another joked: “After I win the lottery. Sure.”
Woods, a five-time Masters champ, has had limited opportunities to showcase his new brand on the green, making only five appearances this season due to his part-time schedule. His next appearance won’t be until later in the year at the Hero World Challenge in December, as confirmed after this summer’s Open Championship.
“I’m not going to play until [the Hero World Challenge],” Woods stated after failing to make the cut at Royal Troon in July. “I’m going to just keep getting physi
