Some of Emma Raducanu's sponsors are opting not to renew their contracts (Image: Getty)
Emma Raducanu raked in £10m from off-court deals last year but some brands have had enough.
When Emma Raducanu won the 2021 US Open as a teenage qualifier, brands were queuing up to work with the Brit. She attended high-profile events like the Met Gala and signed several lucrative sponsorship agreements with the likes of Dior and British Aiways. But, more than three years after her historic triumph, Raducanu has struggled to find consistency and some companies have had enough.
The world No. 47 has reportedly lost her £3million-a-year partnership with Vodafone, while last year, there were claims that Porsche “took away” a £125k car that had been loaned to Raducanu. With sponsors starting to turn their backs, Express Sport takes a look at Raducanu’s remaining deals worth £2.2m.
Raducanu signed a big-money deal with communications giant Vodafone at the end of 2021, just a few months after she was crowned the US Open champion. But, according to the Daily Mail, Vodafone opted not to renew the partnership because Raducanu was ‘demanding too much money’.
The 22-year-old pocketed £3m a year as the brand’s main tennis ambassador, making it her highest-earning deal of the lot.
While Vodafone pulled the plug, the British No. 2 is still raking in the cash through other agreements. Raducanu works with Nike, which provides her match and training kit, while Wilson serves as her racket sponsor.
She reportedly makes £100k a year from each brand, on top of receiving everything she needs for the tennis court.
