“Carrie Underwood is joining forces with Allegiant Airlines to promote the airline’s Allways Rewards Visa card and loyalty program.”
As part of the new collaboration, Underwood will appear in a series of commercials that highlight her small-town roots, staying connected with the people, places and experiences that matter most while illustrating how the Allways Rewards Visa card helps cardholders “Live their best Nonstop Life.”
Allegiant will officially kick off Underwood’s partnership through a national advertising campaign, and the first national spot aired during last night’s Thursday Night Football game on Amazon Prime between the Buffalo Bills and the Tampa Bay Buccaneers. She will also be featured in digital media and ads across various platforms and channels for the airlines.
“I really responded to Allegiant’s mission to make travel accessible and affordable for people who may not live near a big city airport, helping them to live their own best ‘nonstop’ lives,” says Underwood. “I also appreciate the company’s history of giving back, which is important to me in everything I do.”
Underwood and Allegiant also share a partnership with Make-A-Wish, the national nonprofit that grants wishes for kids. Since 2012, Allegiant has been helping Make-A-Wish grant wishes for kids across the country by providing them with airfare to their wish destinations. Underwood has been involved with the organization for more than 15 years, granting wishes since the beginning of her career. She most recently donated $1 from each ticket sold for her ongoing “Reflection: The Las Vegas Residency” to Make-A-Wish.
“Carrie Underwood and Allegiant have a shared story and values that are rooted in small towns and the impact that affordable, accessible air travel has in connecting people with the friends, family and places that matter most,” says Scott DeAngelo, Allegiant’s Chief Marketing Officer. “We believe Carrie’s universal appeal and embodiment of living what we refer to as ‘the nonstop life’ will introduce a new profile of customers and Allways Rewards Visa cardholders to Allegiant’s brand of all nonstop, convenient, ultra-low-cost travel. We’re thrilled to collaborate with her and elevate the Allegiant experience for new and existing customers alike.”
