Novak Djokovic in New York (Image: waterdrop)
Novak Djokovic is one of the most successful tennis players in history, and his influence has made an impact on and off the court.
Here, we look at some of the shrewd business moves the former world No 1 has made to boost his net worth and business portfolio across the years.
One of Djokovic’s most important business relationships in recent years has been with Waterdrop, which began in 2023.
The Serbian invested in the company and then, towards the start of 2024, launched a new product with them called SILA.
SILA is a range of nutritional supplements containing no caffeine and no sugar that can be mixed with water to provide a vital hydration boost.
Waterdrop, which has a mission to halt the use of single-use plastic bottles, has seen further investment from tennis players off the back of Djokovic’s investment.
In April 2024, Taylor Fritz, Elina Svitolina, Hubert Hurkacz, Andrey Rublev, Sebastian Korda, and Cameron Norrie were all confirmed as investors.
Perhaps Djokovic’s most eye-catching investment came back in November 2020, when the Serbian joined the likes of rap icon Jay-Z in investing in CLMBR.
The company – which has been described as the ‘Peleton of Climbing Machines’ – produces vertical climbing machines, with the 24-time Grand Slam winner investing ahead of the launch of the CLMBR Connected and the CLMBR Pure.
“Vertical climbing has been known to be an incredibly efficient total body workout without impact,” said Djokovic at the time.
“In addition, it puts your body in a neutral spine alignment, which is important for me as an athlete. The on-demand classes and programmatic workouts are a huge bonus!
“I’m excited to be part of this team and look forward to sharing this fun and powerful workout with the world.”
Djokovic parted ways with CLMBR back in February 2024.
Launched by John and Samuel Bertram in 2016, the company has developed sustainable and more economically viable ways of producing food to help deal with global food shortages and malnutrition.
Alongside food farming, the company also now uses tobacco plants to develop medicines for a range of illnesses and diseases.
