PHILADELPHIA (WPVI) — Dozens of Michael Jordan fans lined up Friday in Philadelphia for the grand opening of Jordan Brand’s first “World of Flight” store in the U.S.
The brand new flagship store is located near 16th and Walnut streets in Center City, and is expected to open on Friday at 10 a.m.
Some customers came as far as Houston and Miami to get their hands on whatever select items they can find.
Action News got a preview of the store earlier this week.
Nike Jordan Brand officials are promising athlete surprises and other fun for the grand opening.
They said Philadelphia has one of the largest demands for basketball and that the World of Flight will offer unique items, while tapping into Philadelphia culture.
This is a special day for diehard customers who are camped out in front of the store.
There are only five other World of Flight flagship stores around the world, and the one in Philadelphia is the first in the US.
The brand has close ties to Philadelphia.
Eagles quarterback Jalen Hurts and Sixers guard Jared McCain both have endorsement deals.
Michael Jordan played his last NBA game in Philadelphia in 2003.
Nike hasn’t publicized exactly which athletes will make an appearance but fans are hoping for Jordan himself.
There’s also a block party planned to celebrate the grand opening.
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