Baby formula company Bobbie and new mom Naomi Osaka are teaming up for a new ad campaign that helps raise awareness about the lack of paid leave for parents in the United States.
Announcing the effort: Bobbie and Osaka announced their partnership for the “Parents Push Harder” campaign on Jan. 10. In an Instagram post featuring her daughter Shai, the 26-year-old tennis star shared how becoming a first-time mother has given her “a whole new appreciation and understanding of what parents do every single day.”
https://www.instagram.com/naomiosaka/?utm_source=ig_embed&ig_rid=15d3a20f-7b4b-445f-aa6b-2e38db1429e8
Raising awareness: The Parents Push Harder campaign, which has also partnered with nonprofits such as Paid Leave for All, Chamber of Mothers and Moms First, aims to raise awareness on how nearly 73% of Americans do not have paid family leaves and help push the Family and Medical Insurance Leave (FAMILY) Act forward.
Sen. Kirsten Gillibrand (D-NY) and Rep. Rosa DeLauro (D, CT-3) first introduced the FAMILY Act to the Senate and House on Feb. 4, 2021. They made another effort to reintroduce the bill on May 18, 2023, this time granting parents 12 weeks of paid leave, job protection and a guaranteed minimum monthly benefit of $580.
Helping those in need: Bobbie and Osaka also announced the N.O. Support Grants, which will give $580 to 50 families as they wait for the legislation to pass, through the campaign.
“It’s not a solution, but it’s a start,” Osaka wrote in her Instagram post. “I hope you will join me in getting loud about this issue on behalf of all new parents in America.”
