Despite his retirement, Swiss maestro Roger Federer is still one of the most sought-after personalities in the sponsorship world. Boasting a tremendous fan following worldwide, the former World Number 1 has some big brands in his portfolio. Additionally, Federer also partly owns some major brands. In November of 2019, the 42-year-old icon became a shareholder of On AG. Similarly, in June of this year, UBS completed the takeover of Credit Suisse. In the aftermath of that takeover, the latter revealed how they are associated with the Swiss legend.
Both companies have had their bases in Switzerland, the home country of Federer. Here’s what UBS said about continuing the partnership with the 20-time Grand Slam champion.
UBS Group will continue partnering with Roger Federer
Federer has been associated with Credit Suisse since 2009. He has been a loyal supporter of the company and has also been a long-time brand ambassador. Following the takeover of the rival Credit Suisse, UBS Group made a big revelation about Federer.
Before the takeover, Credit Suisse had an extensive web of sports sponsorships. Talking about continuing Federer’s deal, UBS Group CEO Sergio Ermotti said, “We will honor any sponsorship we have combined at least until the end of 2025. We are pleased to have Roger!”
Along with hockey, they are also sponsoring different sports like the NHL, F1, soccer, etc. As the takeover was announced, there were doubts about whether Federer would continue his partnership. However, UBS Group’s recent announcement has put the rumors to rest.
Billion-dollar aid for Credit Suisse once helped them revive
Earlier this year, the bank was down and was almost on the brink of closure. They were facing a severe economic crisis that also left fans worried. However, some fans received a welcome surprise as they made their way to the bank.
While fans were fearing the closure of Credit Suisse, the government announced that deposits under 100,000 Swiss francs would be covered by them. As a result, some customers expressed hopes for the bank’s survival.
Meanwhile, Federer will be having mixed feelings despite his deal continuing. His long-term association with Credit Suisse ended with the latter being acquired by the UBS Group. Nonetheless, Federer will hope that his partnership with the new bank continues like the old one!
