Serena Williams is finding new wins as a mother of two. (Photo by Jordan Strauss/Invision/AP, File)
Serena Williams, known for her association with Audemars Piguet, showcased her $30,000 Royal Oak Offshore Lady Chronograph at the 2024 Grammy Awards. This is part of a series originating from 1993, known for its blend of sporty and elegant elements. Her watch collection significantly contributes to her net worth of $300 million.
Tennis legend Serena Williams turned heads at the 2024 Grammy Awards, not just with her striking Safiyaa gown but also with her exquisite Audemars Piguet Royal Oak Offshore Lady Chronograph watch. The timepiece, part of the Swiss manufacturer’s renowned collection, is valued at around $30,000 and is just one of the many pieces from Audemars Piguet that Williams owns. Serena, an ambassador for the luxury watch brand since 2014, has an extensive collection, including an $80,000 50th Anniversary Royal Oak ‘Jumbo’ gifted to her in 2022.
Sporting Elegance at the Grammy Awards
Serena Williams made a memorable appearance at the Clive Davis pre-Grammy gala, where she introduced rock band Green Day. Her choice of accessory, the Royal Oak Offshore Lady Chronograph, garnered significant attention. This watch is known for its blend of sporty and sophisticated elements, reflecting Serena’s own persona. The Royal Oak Offshore series, launched in 1993, features ultra-thin designs and a variety of models, resonating with those who appreciate the fusion of athleticism and elegance.
Exclusive and Elusive: Acquiring a Royal Oak Offshore Lady
The Audemars Piguet Royal Oak Offshore Lady Chronograph is not sold online, adding to its allure and exclusivity. Potential buyers can only view and purchase the watch by appointment at Audemars Piguet’s physical stores in major cities across the USA and Europe. Alternatively, the pre-owned market offers various models of the Royal Oak Offshore Lady series. Prices on platforms like Chrono24 average between $45,000 and $70,000 in the USA, and €30,000 to €50,000 in Europe.
Audemars Piguet and Serena Williams: A Winning Partnership
Williams’ ambassadorship with Audemars Piguet, while contributing significantly to her $300 million net worth, goes beyond mere endorsement. The Swiss manufacturer has shown appreciation for Serena’s dominance in tennis by gifting her a 50th Anniversary Royal Oak ‘Jumbo’ in 2022. This timepiece, with custom engravings including ‘Serena Williams’ and ‘GOAT’ (Greatest of All Time), is a testament to her status in the world of sports. While the specifics of Serena’s deal with Audemars Piguet remain undisclosed, the relationship is clearly beneficial for both parties, with Serena’s star power adding luster to the luxury brand.
