Simone Biles’s engagement with her gymnastic love continued over thick and thin. Her growing days back in Houston or the dilemma in continuing with the gym facility at that time expressed the hardship the legendary sporting individual survived. So even after achieving a plethora of success in the gymnastic arena, Simone Biles has not erased those painful memories. In certain phases related to the American doyenne’s off-court livelihood, those impressions have presented themselves promptly. One can clearly see one such impression in her branding engagements.
Last year, Lambeau Field witnessed Simone Biles, being more than just hosting the NFL WAGs. Her other brand engagement as well, held her in more humanely, withering the off-rooted color.
Simone Biles aims to be more than a sporting mavin
Simone Biles didn’t attempt some superhuman tricks in her branding engagements. Rather, her daily deeds are displayed in most of such engagements. One such came off just after Biles appeared in Lambeau Field, shouting for her husband, Jonathan Owens. The brand, Nulo Pet Food, garnered hype as it framed the loving mother of Lilo and Rambo Biles pampering her pets. “As an athlete, I’ve come to appreciate the importance of fueling my body with the right nutrition, and I feel the same way when it comes to feeding my dogs @thebilesfrenchies”, Simone Biles added, promoting the brand on IG.
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Apart from the pedigree, the 26-year-old American gymnast highlighted another affair where she promoted the selling of her name-marked GOAT mat. Eventually, it was the sponsor, SPIETH America, who came forward to elevate the shopping season. Even after taking a break from the gymnastic schedule at that point, the all-around champion found no chink in her popularity. Eventually, this popularity beheld Simone Biles once, when she had declined a lucrative offer to stand for her choice to empower women.
Choice of being more than just a promoter: the Athleta connection
In 2021, Nike had faced its one foremost hiccup as Simone Biles had barred herself from staying in its sponsorship. The step had felt more intensive as previously another Olympic champion, Alyson Felix, had lambasted the brand for their outright dismantling stand on women’s issues. Felix had signed the agreement with Athleta after that. Meanwhile, Simone had taken almost a similar step by ignoring Nike for Athleta. The $2 billion brand owned by Gap had impressed the All-Around World Cup champion so much that she had conceded once, “they stand for everything that I stand for.”
That emphatic journey still continues. From releasing the Athleta Girl line collection to the green puffer jacket in Lambeau Field, the brand engagement panned out to be an empowering statement. Simone Biles’s special collection for the brand, “Because I Can” motivated the same stand. Her fans would like to see Simone Biles in many more such brand engagements in the coming days.
