TaylorMade Golf Company announced a historic partnership with Tiger Woods in a new line of apparel and accessories called “Sun Day Red.” TaylorMade CEO and President David Abeles joins Brad Smith to talk more about the collaboration process with the professional golf icon.
“We’ve been very fortunate to align our interests, our partnership, and, quite frankly, our personal relationships with Tiger and learn from each other to be better partners,” Abeles says. He adds that “Sun Day Red” opens a new chapter for Tiger Woods, building upon his future “in a way that’s broader than just the game of golf.”
“We’ve won a Masters with Tiger, it’s been one of the great comeback stories, and I think another one is to be written here,” the CEO says of the “Sun Day Red” partnership.
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