Tiger Woods, currently starring in TGL, has signed to continue playing the Bridgestone Tour B X golf ball.
The 15-time major championship winner first signed with the company in 2016 and won the 2019 Masters playing their ball.
Before then he used a Nike branded ball – the Tour Accuracy – that was manufactured by Bridgestone.
“I have played a Bridgestone ball since my memorable 2000 season,” he explained. “Since the beginning Bridgestone has continued to innovate and lead the golf ball category in terms of technology, performance and consistency. They are great at what they do, and I look forward to continuing to work with their R&D team to design industry-leading golf balls.”
Woods is not the only pro to sign on the dotted line to extend.
Long-time staff veterans Matt Kuchar, Fred Couples and Boo Weekley did so, too.
So did breakout 2023 star Chris Gotterup, winner of the Myrtle Beach Classic.
They will all play the Tour B ball and Gotterup will also play Bridgestone forged 221 CB irons.
Bridgestone president Dan Murphy said: “Building a tour team is part art and part science.
“We crunch the data and study trends for each player but sometimes it comes down to instinct and judgment on who to recruit to Team Bridgestone.
“We believe we have the perfect mix of generational icons, proven winners, and up-and-comers. The sponsorship game has changed dramatically over the past few years as performance is more important than ever.”
In addition to those re-signing, PGA Tour winners Kurt Kitayama and Harry Hall also joined Bridgestone.
Both will play the Tour B X and Kitayama’s ball will have Bridgestone’s Mindset visual technology on the cover.
It was created around three different circles that act like a stop light.
Red helps the golfer stop and identify what needs to be calculated – considerations such as distance and wind.
A yellow circle is designed to help the player prepare for the shot by visualizing what needs to be taken into account.
When fully engaged the green circle grants them permission to fully commit to the pre-shot work and execute.
Australian major championship winner and former World No.1, Jason Day, first employed this visual technology and he played a significant role in bringing it to market.
