FILE – A model wearing a costume based on the charecter Rumi poses for photographs at the KPop Demon Hunters themed zone at Everland on Sept. 30, 2025 in Yongin, South Korea. (Photo by Han Myung-Gu/WireImage)
It’s spooky season once more and Google has unleashed its annual Frightgeist which outlines the most-popular costume searches and trends across the United States.
This Halloween is “gonna be, gonna be golden” as the top three most-searched overall costume ideas were Rumi, Zoey and Mira from Netflix’s wildly popular animated movie, “KPop Demon Hunters.”
Other pop culture and entertainment trends were reflected in Google’s costume search analysis, with Labubu and Chicken Jockey from Minecraft making an appearance in the top 10.
Take a deeper dive into what costume ideas people are searching for ahead of this Halloween.
Top overall costume searches for 2025
- Rumi (From “KPop Demon Hunters”)
- Zoey (From “KPop Demon Hunters”)
- Mira (From “KPop Demon Hunters”)
- Jinu (From “KPop Demon Hunters”)
- Baby Saja (From “KPop Demon Hunters”)
- Chicken Jockey (From Minecraft)
- Labubu
- Derpy the tiger (From “KPop Demon Hunters”)
- Elphaba (From “Wicked)
- The Lorax
- Hamilton
- Nightwing
- Nurse (From Silent Hill)
- Toothless (From “How to Train Your Dragon”)
- Glinda (From “Wicked”)
- Ladybug
- Gabby (From “Gabby’s Dollhouse”)
- Supergirl
- Donnie Darko
- Founding Father
- Wednesday
- Cleo De Nile (From “Monster High”)
- Lord Farquaad (From “Shrek”)
Top kids costumes for 2025
- Rumi (From “KPop Demon Hunters”)
- Labubu
- Zoey (From “KPop Demon Hunters”)
- Mira (From “KPop Demon Hunters”)
- Jinu (From “KPop Demon Hunters”)
- Baby Saja (From “KPop Demon Hunters”)
- Derpy the tiger (From “KPop Demon Hunters”)
- Elphaba (From “Wicked)
- Demon
- Creeper (From Minecraft)
- Toothless (From “How to Train Your Dragon”)
- Chicken Jockey (From Minecraft)
- Race car driver
- The Lorax
- Glinda (From “Wicked”)
Top dog costumes for 2025
- Labubu
- Derpy the tiger (From “KPop Demon Hunters”)
- Chicken
- Ihop
- Krypto
- Nezuko Kamado (From “Demon Slayer”)
- Pickleball champ
- Superman
- Thing (From “Addams Family”)
- Pet spider
- Glinda (From “Wicked”)
- Ambulance
- The Lorax
- Elvis
- Flying monkey
For more trends, click here.
How to see top trending costumes in your area
Local perspective:
If you want to know the hottest trending costumes in your area, click on “Costume Map” at the top of the Google Frightgeist page, then hover or click on the region where you live.
The Source: Information for this article was taken from Google’s 2025 Frightgeist and previous reporting from FOX Local. This story was reported from San Jose.
