FILE - Tiger Woods follows his ball at the fourth tee during the last round of the Hero World Challenge at Albany Golf Club in Nassau, Bahamas, on Dec. 7, 2019. Woods is starting a new year with a new look. Just not a different color. Woods makes his 2024 debut this week in the Genesis Invitational at Riviera, a signature event on the PGA Tour in which he is the tournament host. The first order of business is unveiling what he referred to in December as the next “chapter.” (AP Photo/Dante Carrer, File)
A post-Nike era to start for Tiger Woods? The legend of the game had, a while back, ended his longstanding partnership with the Swoosh following a period of 27 years. Well now, it appears the golfer is gearing up for a future without the iconic label as he teased the same with a media event in February.
TWLEGION, a fan page dedicated to Woods, on their X (previously known as Twitter) shared a tweet mentioning how the media event will take place in Pacific Palisades, California, on February 12, the Monday of the Genesis Invitational. He would be doing so to “unveil his new clothing line.” Moreover, the invitation did not reveal the name of the brand but said, “Come be a part of the next chapter.”
A post-Nike era from Genesis Invitational for Woods?
Following his comeback at the 2023 Hero World Challenge, the 82X PGA Tour champ divulged his schedule in the 2024 calendar amidst disclosing his health struggles. When asked about the same, Woods revealed his plans to play a tournament a month as he said, “Would have to start with maybe at Genesis and something in March, near the Players.”
Well now, with him amicably breaking up with the Swoosh, a while back, it was only a matter of time before he joined hands with another brand or the like, especially before his first appearance in 2024. Interestingly, although nothing has been confirmed as of yet, the rumor mills of the industry have already started dishing out speculations about the 15X major champ’s possible partnership with another label. Enter TaylorMade.
Even though the Sunday Red tradition has been a part of the golfer and Nike’s partnership over the longstanding relationship, it appears he would not stop engaging in the same anytime soon. What’s more, reports indicating TaylorMade Lifestyle Ventures LLC applying for the Sunday Red trademark on December 13 in a well-timed fashion amidst the Nike split pointed to yet another possible alliance brewing between the label and Mr. T.
Throughout the weeks following his split with the Swoosh, a lot of brands have been associated with the athlete owing to rumors arising in the community. Anyhow, everything would now come to a close with the upcoming media event on February 12. Many would be eagerly waiting!
