Tiger Woods returns to competitive golf at the Genesis Invitational he hosts next week but has still yet to announce a new apparel partner after parting ways with Nike
Tiger Woods has seemingly confirmed the identity of his new sponsors after sharing a photo on social media that unintentionally shows their logo.
Woods, 48, and Nike ended their 27-year partnership earlier this year following the expiry of his final contract with the American apparel brand. More than a month later, the 15-time major champion has yet to announce a new endorsement deal.
That will have to change as Tiger Woods returns to competitive golf next week at the Genesis Invitational, which he is hosting at the Riviera Golf Course in Los Angeles on behalf of the Tiger Woods Foundation. The long-time world No. 1 is also teasing February 12, a day before the tournament’s opening round, for an announcement.
“The vision remains the same,” he posted Tuesday on X, formerly known as Twitter, alongside that date. The attached photo showed a close-up of Woods’ left eye beneath the brow of a black cap as light shines onto his brown iris. Saturday has seen him share a similarly cryptic post.
“A new day rises,” is the caption as Woods looks down to the ground while wearing another black cap in the accompanying image. But this time, the photo is a three-quarter length headshot showing him in a red unbranded polo shirt and dark-coloured trousers.
Upon closer inspection, what appears to be a leaping tiger depicted in the ‘Sunday Red’ logos trademarked by TaylorMade last month. What looks very much like the tiger’s hind legs from the logo appears in black in the centre of a separate panel atop the glove
However, the position of his hand in the photo obscures the rest of the glove. Despite not being definite confirmation, it is the clearest sign that ‘Sunday Red’ will be Woods’ apparel line debuting at the Genesis next week.
The name comes from the red-coloured clothing Woods famously wears for final rounds of events on Sundays. He also already has a preexisting six-year association with TaylorMade after using the brand’s clubs for the last six years, ever since Nike stopped producing equipment.
The foremost of Woods’ teasers was the first time he had posted on X since announcing his departure from Nike. “Over 27 years ago, I was fortunate to start a partnership with one of the most iconic brands in the world,” he wrote.
“The days since have been filled with so many amazing. [Former Nike CEO] Phil Knight’s passion and vision brought this Nike and Nike Golf partnership together, and I want to personally thank him, along with the Nike employees and incredible athletes I have had the pleasure of working with along the way.
“People will ask if there is another chapter. Yes, there will certainly be another chapter.”
